Your FAQ Page is Ready Made Content

We have all struggled with ideas around content generation at one point or another.  One source of content that you most likely have already sitting there waiting to be used is your FAQ page.  It's very likely that each question you've decided to include in your FAQ is a topic that you can flesh out into a 2 or 3 paragraph blog that gets a tad more granular as it why you're doing certain things. 

Even something as mundane as your shipping policies can be fleshed out into a short piece about how you're using the most cost-effective means possible while ensuring whatever was ordered will arrive to your customers in perfect condition within a timely manner.  The search engine spiders love content and any opportunity you have to put out a new piece of information is always the right thing to do. 

Start looking at what you already have that can be further developed instead of always looking to come up with the next new big idea.