Boutique by design.
A team, not a one man show.
I'm Keenan Davis, a Digital Marketing Guru working and living in New York.
Keenan Davis is Brooklyn-born and bred with an education from the #1-ranked Entrepreneurship program at Babson College. He first started his own digital marketing firm that he ran for 9 years in the "19 Hundreds" (as his kids would say) before operating as head of digital marketing and ecommerce roles at The New York Times, Turtle Beach, and SVS over a 25-year career prior to founding J|K Performance Group.
J|K exists because most businesses deserve better than dashboards they can't read and marketing plans they can't explain to their own team. The industry got busy building complexity. We got busy building clarity.
We're small on purpose. When you hire J|K, you get the senior team on the strategy and the execution, not a pitch team that hands you off to juniors. That's the whole point of a boutique studio.
Twenty-five plus years across search, social, content, ecommerce, paid media, and brand, put to work on your business, in plain English.
I'm Shaina Watson, Thee Creative working and living in New Jersey.
Shaina Watson has built a reputation for transforming brands through innovative digital marketing strategies. With extensive experience partnering with health and wellness brands, top beauty names, restaurants, and e-commerce enterprises, she brings a holistic approach to creative branding.
Her expertise spans social media, web design, branding, and comprehensive creative direction, delivering bespoke solutions that elevate brand presence and drive results.
Check me out: LinkedIn
I'm KP, the one turning the strategy into the content your audience actually sees.
KP is J|K's lead content creator and the executor behind the B.I.V.A. framework. Every blog, infographic, video, and audio piece that leaves the studio runs through her hands. She takes a single anchor idea and engineers it across four formats so your brand shows up everywhere your audience is looking, without starting from scratch each time.
Her background spans short-form video production, long-form writing, and visual design. That range is what makes B.I.V.A. work: the same concept becomes a search-optimized blog, a shareable infographic, a scroll-stopping video, and a podcast clip, each adapted to the platform it lives on. One idea, four surfaces, zero wasted effort.
KP treats content as a system, not a one-off. She builds editorial calendars that compound, repurposes strategically so nothing gets made once and forgotten, and keeps human review in the loop on every AI-assisted draft. The result is content that earns attention in search, builds familiarity on social, and feeds the growth engine week after week.
Email: KP@jkperformancegroup.com
Clarity beats cleverness.
If we can't explain the strategy to your team, we haven't earned the retainer.
Systems over sprints.
One-off campaigns fade. Systems compound. We build for the second year, not just the first.
Search, Social, and AI aren't silos.
They're a single engine. Treating them separately is why most marketing feels fragmented.
The senior team stays involved.
Boutique means boutique. You don't get handed off after the pitch.
See what's holding your growth back.
A focused review of your Search, Social, and AI. No pitch. No pressure.