The work,
unpacked.

Established practice, referral-strong, but nearly invisible in Google local pack results. Practice-area pages read like brochure copy and weren't targeting intent.

Full Google Business Profile rebuild, review acquisition system, restructured practice-area pages around specific 'attorney near me' intents, and a monthly community-focused content cadence.

60-day sprint on foundations. Ongoing monthly retainer for content, GBP posts, and reporting.

Qualitative: The firm now shows up in local pack results for their top three practice areas and reports a noticeable lift in direct call volume from search. (Metrics reported by client.)

Strong product, high-intent traffic, but a thin content layer and near-zero social presence. Buyers had no way to build confidence between first click and purchase.

Editorial content architecture around 'how to choose' and 'listening room' topics. AI-assisted drafting workflow with brand-voice guardrails. IG + YouTube Shorts foundation for product storytelling.

Content system launched in phase one. Social systems in phase two. Ongoing SEO + social retainer.

Qualitative: The site now supports the buying decision instead of leaving it to chance. Social gives the brand a face and a voice.

A design-award-worthy site that didn't convert. Bookings depended on word of mouth. Social was inconsistent, with long silences between posts.

Site restructured around booking intent (services → concerns → outcomes). Weekly patient-story social cadence tied to key service lines.

Site changes shipped in a focused two-week sprint. Social system running on a weekly rhythm.

Qualitative: The site now points every visitor toward a booking. Social delivers a steady stream of trust signals to referrals and searchers.